Clarks have created a really cool Clarks Style Guide to kick start their AW12 and it includes both some great shoes and some great interviews with the people who are wearing them.

We liked the images and interviews so much that we are going to give you them in a little series over the rest of this week.

The Clarks Style Guide was created to support Clarks unique British Heritage and the interviews therein are with hip urbanistas and aspirational real Londoners wearing Clarks in their own unique way, ‘encapsulating the spirit of brand’.

You Can see a video about the style guide above and keep an eye out for the interviews.