Disclosing the new music currently clogging up WJ’s browser toolbar.
Who? Today, WJ Bookmarks… Lowell
What? Apparently, the origin of the word Lowell in both French and English means Wolf Cub, so it’s somewhat fitting that this youthful Canadian artist’s whimsical, tribal pop evokes the mystery of a moonlit night in the forest. That’s not to say that she’s barking at the moon though. Channelling the same arty, bohemian affections that endeared Florence Welch to an unwitting, talent show-devoted public, this is the kind of angular pop idol that’s got her head screwed on and is ruthlessly heading skywards. At worst, she’ll be sailing through her mortgage repayments by stealing Alex Winston‘s thunder as the aural decoration for future Google Chrome advertising campaigns.
Of course it deserves better, but the main difference here is that she’s in top-draw company as part of Apparatjik - the brilliant transnational collective comprised of Magne F (A-ha), Guy Berryman (Coldplay) and Jonas Bjerre (Mew). Fans of the latter will even be excited to hear him lend his cooing falsetto to the climax of whirring, Oh Land-ish lead track ‘Kids’. Then there’s the super contagious ‘Shake Him Off’, which you can grab for FREE below, that sounds like a Grimes, Braids and Fever Ray concoction, crushed and puréed for the masses.
Where? When? She performed to a rammed Notting Hill Arts Club last week (Oct 18) as part of their new Thursday night Cheapdate, but as yet she has no other confirmed shows. Although, you can keep an eye on ‘This Week’s 10 Must-See London Gigs’ for show details as soon as they’re unveiled.
Why? Enchanting mini album ‘If You Can Solve This Jumble’ (Out Oct 29) brags Santigold‘s knack for swaggering hooks, Malin Dahlström‘s captivating inflection and a refreshing DIY aesthetic; she originally recorded the percussion for ‘Kids’ in her Toronto bedroom using pots and pans.
LISTEN: Apparatjik presents Lowell – Kids by Apparatjik
FREE DOWNLOAD: Apparatjik presents Lowell, “Shake Him Off” by Apparatjik
Previously: ‘WJ Bookmarks… Ruby & The Rib Cage’


