Abercrombie & Fitch is a shop that I have mixed feelings about. On the one hand they are terribly bias with who they employ and if rumours are true they are worse to work for than American Apparel, the models that they employ to tell you to have a good day are annoying and the place is so dark that you can barely see what you are hoping to buy. On the other hand they do great skinny jeans.
Abercrombie & Fitch seem however to be having a definite adverse effect on Savile Row after wanting to fit darkened glass to its shop windows to create more of a club effect within the shop (whoever decided shopping in the dark was a good thing for the brand was a bit flawed full stop but hey). A council official has called these plans “deeply flawed” when it comes to the Saville Row ethos.
Campaigners are now coming out to stop Abercrombie & Fitch messing up their beloved high end fashion street and are hoping that Westminster council will refusing permission for changes to the Grade II-listed, four-storey Georgian premises in the historic Mayfair tailoring street.
The stores loud music has already been banned, as well as promotional parties and lingering teenagers.
What are your thoughts on darkened glass on Saville Row? A little too much or a welcome switch up?