Ooohh Yes, Wildfox do swimwear alright and we are loving it just as much as everything else they do.
They started their first swimwear line in July last year with a SS12 collection (that’s now kids!).
Wildfox’s has drawn inspiration from bombshells of the past including the unforgettable Marylin Monroe, Brigitte Bardot and Raquel Welch for their SS/12 swim line. The range is colored with lovely 70s light pastels, white and blue denim, dainty floral prints, Wildfox-classic bright red and neon pinks and it’s all available now.
With the look book, that of course we love, Wildfox channels dreamy, romantic stories of the west, female villains like Bonnie of Bonnie and Clyde, and 60s beach movies like Gidget and Elvis Presley’s Beach Party.
“Any girl in a Wildfox suit is a heroine in her own story, stealing hearts on the beach left and right. Retro silhouettes with an updated modern fit reinvent the one piece, high waist bikini and classic string bikini with whimsical prints and ultra-feminine ruffled elements. The debut Wildfox Swim collection is a nod to the fun and power of being a girl – especially with a tan,” said the company.