British Menswear brand Tobefrank pops up in Seven Dials this month to celebrate their London Collection simply called, Men.
The shop is curated by graduate designer Frances ‘Frank’ Phillips the Tobefrank pop up will be full of menswear inspired by ‘the real gentleman’ with an interior that leans to the 18th Century which is a nice change from an industrial or salvage feel.
The store can be found on Shelton Street between the 15th-19th June.
The collection featured is for SS/13 and it is full of strong colour palettes and versatile items. All items are made exclusively in England employing a mass of UK tradesmen purchasing everything from buttons to embroidery all in the UK.
The Tobefrank website is full of great images of their pieces coming together from patterns to material strips so take a look and get an idea of what they’re all about.
The store will open to a live presentation and installation of the collection and visiters will be given the chance to put in personal orders to the brand.
Tobefrank, 1-3 Shelton Street, Seven Dials, Covent Garden