Time Out are clearly having a little trouble shifting their mags off the shelves as they have announced that they will be dropping their cover price and becoming a free publication.

There are many free publications in London and the one brilliant thing about them is that everyone is happy to pick up something that’s free.

Time Out has been left with a hard space to fill with content that is the same in print as it is online yet it is easier to search and is free online.. you can see where we’re going with this…

Time out started in 1968 and this Autumn will be reborn as part of a three year plan to join all the other freebies that get given out at stations and on the street and be placed in select venues like the Tate Modern and certain coffee shops.