Great Eastern Street and the whole surrounding area has long been used as a canvas for urban artists and more with artwork popping up continuously on the walls and also sometimes as installations. Now the Village Underground take that step further and make it all official like.
New ‘venue’, The Wall will aim to make Great Eastern Street, London the new go to art destination with more visitors than the Tate, National Gallery and Barbican combined and bi-monthly exhibitions of mixed arts.
During 2012 Great Eastern Street will be turned into a living outdoor art space by the people behind Village Underground to mark their 5th Birthday.
Partners such as Moniker Projects will be involved along with artists like Ben Eine and Matt Small. Urban art, interactive, mix-media and other disciplines will be screened on 4mx3m brick canvases along the street.
Village Underground are looking to raise £20,000 to put towards this project through crowd-funding site, Kickstarter. To help make this happen people can pledge as little as £1 with returns such as art work shops and limited edition artwork.
Auro Foxcroft, founder of Village Underground, has chosen not to engage with big advertisers, instead wanting to involve and add value to the local community.
He says, ‘This is something we’ve wanted to do since we opened our doors five years ago. We’ve been resisting the media owners for a few years now as we believe we can do something really interesting here and add value to the community. This is a continuation of Village Underground’s philosophy of supporting emerging artists and a wide variety of artistic endeavours.’