So you might not be aware, but there’s this rather large sporting event coming to London tomorrow, otherwise known as the 30th Summer Olympic Games (and other various monikers that are frowned upon if you happen to be within a certain radius of the event).
So with that in mind, you’d be forgiven for thinking London – along with the rest of the UK – would be going a little sport-crazy. Which is partly true, but a lot of the sporting heroes of the country are being overshadowed by the popstars and celebrities trying to muscle in on the action. From torch-bearers to ‘Flame Celebration Performers’, celebs have been grabbing their chance for a piece of the action.
The singles chart it seems is just as bad, with artist after artist either being commissioned to produce an Olympic theme, or just use the event as a free publicity tool for their latest offering.
There are 5 ‘official songs’ including Muse’s Survival; Elton John’s collaboration with Australian duo Pnau (Good Morning to the Night); The Chemical Brothers’ cycling anthem Theme For Velodrome; Dizzee Rascal ft Pepper’s Scream and Delphic’s Good Life.
Alfie Boe and Kimberley Walsh are releasing a special cover of the Queen classic One Vision as the official Team GB and Paralympics GB theme, and official sponsor Coca-cola have roped in Mark Ronson and Katy B for their Olympic offering Anywhere in the World.
Other bandwagon-hoppers include Tinchy Stryder and Dionne Bromfield with what appears to be a London version of Empire State Of Mind, Spinnin for 2012.
The cheekiest attempt so far, however, goes to the Pet Shop Boys and their aptly titled Winner.
Who will come out on top though? And how many more ‘Olympic inspired’ tracks will come out of the woodwork over the next couple of weeks? Do we really care about any of them? The answer is probably a resounding no.