Surely this is the future of all look books? Now that Gifs are prevalent online why wouldn’t the fashion world pick them up and have a go?
This collection from Ana Ljubinkovic has a look book that uses entirely Gifs and it makes for a charming browse. A Gif, for those unaware is a Graphic Interchange Format file (if you want to get technical) and it merges two images or more together so that the one image looks to be moving.
The collection in her SS/12, full of florals and pastels being reigned in with a more masculine, structured silhouette.
We can’t wait to see more fashion houses and also online shops start to use Gifs. Far more exciting than some static image. And in the mean time how much do you want those stag head heels?! (Scroll to the bottom for a close up).