We’ve always got one eye out to see how fashion brands market and advertise their products and the latest idea from Prada has caught our attention as it could well be the future of fashion advertising.
Prada have made a 3 and a half minute short film starring Helena Bonham Carter and Ben Kingsley which they’ve just premiered at Cannes Film Festival.
The film, entitled A Therapy, shows Carter’s character turning up to a meeting with her therapist. Throughout the film there are subtle hints of advertising. For starters they’re both dressed from head to toe in Prada and there’s also the lingering shot on the brands label inside the shoe that Carter removes.
It’s clever and just further proves that point that direct advertising just isn’t effective anymore. Consumers no long react in the way they did to a straight forward advertising or marketing campaign and so brands are having to think outside the box a bit.
Of course Prada have a lot of money and A-list connections on their side which makes something like this a bit easier but we reckon it’d be just as effective with a smaller label too.
Check out the film above and see what you think for yourself.