We’ve been fans of UK independent menswear fashion line The Buttery Store for some time now and once again they’ve caught our attention with their new spring/summer 2012 lookbook.

The Buttery Store always have a way of making their campaigns and lookbooks eye catching and away from the norm and this effort is no exception. Not only is the collection looking pretty awesome (loving those sand coloured trousers with elephant print) but the models they’ve chosen show off the collection perfectly.

The bearded chap breaks up the youthful chiseled looks of the other models and the images make us want to head to our nearest pier for a jolly nice day out.

Check out the collection in full above.