Men. They’ve never been famed for their ability to shop or indeed to stay focused and so to help them on their way a supermarket has launched a new ‘man aisle’.

Although it’s a concept yet to hit the UK that doesn’t mean it isn’t worth a shout out. The New York supermarket has bundled together all the things a good man could ever want or indeed need into one, compact aisle. From Doritos to nuts, bread rolls, condoms, coffee, beer and razors the aisle basically has it all meaning the men of New York can get in and out as quickly as possible.

It’s a genius idea and one that we fully support moving to UK shops. Just imagine if your local Asda or Tesco had one, there’d never be a need to complain about doing the food shopping again.