Samuel L. Jackson is known for his delightfully crass movie dialogue, and a little while back he narrated a jokey bedtime story for kid’s called ‘Go the F**k to Sleep‘.

Some web-savvy people at the Jewish Council for Education and Research clearly encountered this video and decided to harness Jackson’s famed grasp of rude phrases in order to promote President Obama’s election campaign.

The result is a ‘Twas the Night Before Chirstmas-style poem delivered in a viral video that features Jackson himself. In it he helps a little girl to rouse the now apathetic middle classes into action to support Obama by reminding them of the good work they did back in 2008.

While the video wasn’t created by the official Obama campaign itself, it seems likely that they’ll be secretly quite pleased that someone as effortlessly cool as Jackson is encouraging people to get onboard with Barack in such a shareable, net-friendly format.