This Thursday (11th Oct) PUMA’s launches their new Macht’s Mit Qualität collection at PUMA’s Boxpark TwentyOne store.

This new PUMA collection AW12 sees camouflage and the elements meet civilization and human traffic with the use of premium materials, exacting quality and design coupled with nods to the military tactics and precision contributed to PUMA Macht’s Mit Qualität: a conflation of past and present translated into utilitarian design for the urban environment.

To celebrate the new launch PUMA has decked out the Boxpark store in honour of the collection. Along with progressive music from Oliver Rant (NTS Radio / Dalston Superstore), DJ Rushmore (House of Trax) and a few drinks courtesy of Eristoff this will be a great new collection launch to get your bottoms down to.

The launch party kicks off at 6pm and will carry on until 9pm.