British heritage menswear label, Private White V. C have opened a pop up store in Covent Garden.
The pop up can be found at Seven Dials, 46 Monmouth Street and will house the Private White V.C AW12 collection as well as exclusive pieces. Think chunky knits, classic cut trousers and winter coats.
All of Private White V.C’s pieces are hand crafted in Manchester where the label has a factory, only British materials are used.
Private White V.C’s head designer and owner is Jack White’s great grandson (no not the singer), James Eden. The brand has three decades under it’s wing so all of their heritage designs come straight from original heritage ranges sold in the start.
The pop up shop has been designed as an extension of the factory and includes details of the journey of each garment as it is created and eventually hung in store.