I for one can’t stand abbreviations like LOL and I tend to only use a smiley face ironically so I am really unimpressed by Heinz decision to A bring out a fruit juice drink that everyone is going to mistake for an energy drink and b) call it LOL.

If this is an attempt to get in with the younger generation I think we will have to seriously take a look at our youngers if it works. At least, I suppose they didn’t call it something like Meme.

You’ve probably seen LOL (got it makes me cringe just typing it) at festivals this year, we certainly have, giving out free little shots of the stuff from a back pack. And do you know what, it’s kind of ok in the taste steaks.

It’s a fizzy juice drink that claims to be one of your five a day (whoever came up with the whole ‘five a day’ thing without thinking about some guidelines needs to be shot). It tells us it’s 75% fruit juice and 25% carbonated water but has no mention of what percentage is sugar or caffeine.

The drink has been specifically designed to make drinking fruit juice more fun. Since when was fruit juice dull? Water maybe, fruit juice…. never had a problem with it. But the fact that a group of people around a board room table somewhere at sometime decided the perfect way to make drinking fruit juice more fun was by calling it LOL…. there are no words.

Why not go the whole hog and make some brussel sprout packaging that has a big winky face on it. They’ve used that in their texts before, the kids’ll love it. Oh woops, LOL’s already incorporated that into their logo.