Nobu have decided it’s time to set up east and not only open a second restaurant in the area but also a hotel.
This is a sure sign of the times for east London that has come full circle when it comes to inhabitants and area turn around. Once pretty dodgy the area began to attract a younger collection of people, being artists, designers and musicians who could afford it’s cheap prices. As those people began to do well and businesses also realised the cheap rates the area became pretty trendy, hipsterish if you will (no surprise there) as more people wanted to live there and more was going on due to the artisan types putting on events, exhibitions etc. This made London in general and bigger business take an interest and the pop ups with larger money wads moved in as well as the trendy but not so cheap restaurants and then the chains followed and now we have Nobu’s new restaurant and hotel.
The hotel and restaurant will be at 10-50 Willow Street and it will comprise of 143 bedrooms and a 5 metre high basement restaurant.
Designs were put together by designer turned architect Ron Arad and it looks set to be an impressive building.
The prices are a bit steep but Nobu has a cult following that will no doubt be attracted further east for the new offering. Expect more famous faces east and living prices to rise even further from the new opening this year.