NIKEiD is a great idea and it’s been around for a while. The idea is that you go online or you sit with man in the shop in Oxford Circus Nike flagship store and you pick exactly what you want you pair of Nike’s to look like.
Now NIKEiD has now introduced Blazer to the customisation which means a load of new customisation options. There are 16 new colours, 3 new materials and there are prints, something that hasn’t been offered yet.
Other great additions to the service are things like side zips, cap toes and a vintage addition.
We love it because it’s a really great way to get a bespoke pair of trainers and once you have done your design (if you are in the shop) you get a nice little wallet sized card with a picture of the trainers that will be delivered to you in a couple of weeks.