Modern Love has just launched its own online shop to coincide with the AW12 collection. The two year old label, set up by illustrator Sarah Arnett and one-time fashion editor Kim Hunt, is also stocked in Liberty and takes its inspiration from artistic movements of the past.
This season they’re channelling the aesthetic of Ballet Russes, the 1920s Russian dance company which counted Pablo Picasso and Salvador Dali among its some-time designers.
All the bohemian themes of opulence, excess and art from the Great Gatsby era are present and correct in the collection’s tromp l’oiel prints, oversized jewels and floating fabrics.
The whole layering and print-on-print thing can be infuriatingly difficult to do but, turns out, a wide obi belt, big shades and a whole load of confidence is clearly the way to pull it off. We love the printed tunics worn over wide leg trousers and pulled together with that belt, and the gorgeous geometric gowns.
“We are women designing for women,” says Hunt. “We are very aware of women’s different shapes and curves and try to provide modern sensual solutions within our aesthetic.”
And boy do we love those modern sensual solutions; pass us the print-on-print, we’re inspired.