Yesterday saw fashion’s first London Collections: Men weekend draw to a close, with such names as Agi & Sam, Richard Nicholl and Christopher Raeburn all presenting their new collections to much acclaim.
Deviating from the usual catwalk/show method was artsy English/French duo Edward Meadham and Benjamin Kirchhoff, who chose instead to have the crowd walk around a live presentation installation.
Models sprawled nonchalantly around the space of two connected rooms, which were decorated to resemble a fantastical run-down squat, complete with broken vintage furniture, cigarette butts and Disney bedsheets on floor-bound mattresses.
The S/S13 collection (which also marks the label’s return to menswear after a hiatus of six years) ranged from embellished sari-style pieces layered over printed tees to more informal sportswear pieces.
Turquoise knitted caps, Day-Glo high-tops and the occasional (slightly eerie) facemask completed the look, along with Tumblr-esque dyed hair.
The overall effect was vivid, androgynous and wholly unique – and so FASHION, darling.
With this collection evidencing again Meadham Kirchhoff’s uncanny knack for setting off their innovative designs with theatrically crafted settings, we can only guess what they’ve got in store for A/W13.
You can see more Meadham Kirchoff designs here.