Back in July we showed you the first look of Lana Del Rey’s new campaign for high street god’s H&M and now we have the full set of images to show you below.
Del Rey is following on from the likes of Naomi Campbell, Kylie Minogue and Elle Macpherson before her to become the face of the brands new autumn/winter 2012 collection.
The campaign has been shot by Inez van Lamsweerde and Vinoodh Matadin who are usually best known for their surrealist portraits of the rich and famous but who have kept things pretty simple for this project. The new images feature the Video Games singer in all things cosy and stylish for the colder months including a mohair jumper, tailored blazers and some patterned leggings that we can’t wait to get our hands on.
We have to admit that the singer is looking pretty good in these images. Her unique brand of 60′s glamour puss style suits the collection and the store perfectly and we can definitely see why they chose her to show off the new pieces.
Check out the lookbook below and if you have any opinions we’d love to hear them.








