Jimmy Choo has today announced that they are teaming up with contemporary artist Rob Pruitt for their Spring/Summer 2013 collection.
Pruitt first came onto the art scene in the 80′s when he was praised for his colourful pop-art and unique style and now he is teaming up with Jimmy Choo to help design their new collection.
Speaking of the collaboration Jimmy Choo’s creative directors Sandra Choi and Simon Holloway said, ‘We were captivated by Pruitt’s energy, his computer screen use of colour and the festive exuberance of his prints and materials; there were elements in his work that reminded us in subtle ways of the Jimmy Choo design iconography. We sensed that Rob’s twist on Jimmy Choo glamour would yield something very collectible and uniquely beautiful.’
This isn’t the first time that Jimmy Choo have joined forces with an artist, they previously teamed up with Nan Goldin for their S/S12 Icons collection and Richard Phillips for their 2008 collection.
This time around Pruitt will be helping to design shoes, handbags and leather accessories. We look forward to seeing what he comes up with.
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