Idioma, a company merging design with language has come out with a really wicked range of T-shirts.
Usually any brand that’s not a fashion brand bringing out an item is something to cringe at but not this collection, they are a brilliant example of what happens when a brand puts a little bit of effort in to get it right with their slightly off point (as language societies really don’t need T-shirts) marketing material.
Idioma teamed up with illustrator Seth Banks, cited at London Design Week recently as part of the fifty best designers in different fields, for these hand printed, ring spun, 100% cotton T-shirts that feature a range of French and Italian expressions.
Seth said of the designs: ‘The T-Shirts are just another way to encourage people to enjoy and absorb a language in a subliminal way. We believe that the combination of inspiring design along with exposure to familiar vocabulary and expressions increase the general enjoyment of languages across all platforms.’
The French and Italian expressions covered are things like ‘il pleut’ (it’s raining), ‘où est ma bicyclette?’(Where is my bicycle?) and Italian ‘ln Bocca al lupo’(good luck).
Seth goes on to say ‘I have a penchant for triangles and other geometric shapes and structures fused with my own perceptions of nature.’
His design work also features on the World Language Mats made for Idioma that can now be bought in Foyles of London.