We all love a good denim brand and The Hiut Denim Co. are our new favourites.
Suitably rugged as a men’s jean brand should be, this jeans manufacturing company are starting out with a rather unique take on things.
Hiut owe their difference to an app called History Tag. Huit Jeans will be the first jeans ever to each own their own recorded history.
Each pair of jeans produced by The Hiut Denim Co. will have a unique code sewn into them. At each of their various stages of production the jeans will have a photograph taken of them meaning that once you have your jeans you can look up your code like a proud father and see exactly how they came into the world.
Once you have your new jeans you can continue the legacy uploading your own images to the History App. This means that if they are ever handed on, put into a jumble sale or given to Oxfam new owners of the jeans will be able to see all the things they have done previously. Sometimes this may be a bad thing…. it depends how confident the previous owners were with their camera.
The founder of Hiut Denim, David Hieartt. says that the idea behind the history app is to highlight the jeans’ brilliant manufacturing and quality that allows them to last for a long time.
‘The longer you make something last the more stories it has to tell‘ says Hieartt.
The Hiut Denim Co. currently has 2 styles of men’s jeans available in selected stores and via their website : hiutdenim.co.uk.
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