Diet Coke has announced that it’s new creative director is Marc Jacobs of all people.

This is an interesting move for the brand that this year celebrates 30 years at the forefront of the diet soft drink game. Coke’s a funny one really, if asked we doubt anyone could actually describe the flavour to us, it’s like nothing else and apparently derives it’s unique flavour from burnt sugar making it all the more surprising that a diet version with none of the sugar would have become so successful.

Diet Coke is celebrating it’s 30th Anniversary with it’s ‘Sparkling Together For 30 Years’ campaign. 

As part of the campaign Selfridges will launch a collection of extremely limited edition Diet Coke packs, available first at Selfridges very soon.

Keep an eye as more details emerge.