DC Europe is launching a new women’s campaign that centers around Authenticity. No Limits. Freedom.
Focusing their attentions on music DC approached female DJ’s who represent their key words across every major European country.
Starting in Germany, then the UK, brand ambassador DJ’s, who are local but think global, will tell their story and tell us what life and music means to them.
You will see each new DJ’s story being shopped about the usual places, in print, on Youtube and with general online activities and of course, live gigs.
If you want to follow it all then head to DC´s own lifestyle portal www.my.dclife.com.
DC DJ collaborations so far include Sarah Farina, a multi-talented, credible HipHop/Dubstep/Grime-DJ from Berlin representing Germany, as well as Rebekah, one of Europe´s leading female Techno-DJs (originally from Birmingham, England).