Designing cars isn’t that exciting right? Wrong. Throw in three top-class designers who are each given a new Vauxhall to customise, along with a video camera, and it becomes quite exciting.
Don’t get me wrong. I’m not a huge fan of cars and their design is all a bit samey to me (sorry to all the motorheads cringing at me).
However, the new project by Vauxhall caught my eye as it’s given three designers, Fred Butler(pictured above), James Small and Louise Gray along with their mentors, the chance to reinvent the new brand of car called ‘ADAM’.
The whole journey has been captured on film by Thomas Giddings and it’s an interesting insight into how each designer comes up with a new creation and transforms it from an idea in their heads to an actual structure.
There’s also exerts from their mentors explaining how each designer relies on these figures for support, validation and inspiration in each of their projects.
James Small’s mentor is Kim Jones, men’s style director for Louise Vuitton, Fred Butler is accompanied by founder of a Shaded View of Fashion film festival and blogger, Diane Pernet, while Louise Gray stands by Richard Sloan, stylist and fashion consultant.
The new car comes out early next year but even if you’re not that interested in the four wheels, check out the quirky new designs which have transformed the metal, mechanics and tires into something a bit more beautiful.