Calling all streetwear fans out there. Boxfresh have just released a new video for their autumn/winter 2012 collection.
As always Boxfresh focus on a heritage vibe with a collection that is made up of woolen knit jackets, puffas, zip jumpers, sweaters and shirts.
Since launching in 1989 Boxfresh has become synonymous with British streetwear style. At the start of 2012 they announced that they were taking the brand in a slightly new direction aiming itself at the ‘street-style athlete’. This new collection is our first proper chance to see the direction the brand is going in and from what we can tell it’s a positive move particularly as they seem to have largely dropped the garish Boxfresh logo from the garments.
Filmed in Birmingham the video is accompanied by a track from local band Peace so this video is a good chance to check out some music too.