For the campaign Benetton have gathered up a group of unemployed people aged between 18 – 3o each of which can be seen wearing smart workwear and posing as the Unemployee of the Year along with their age, non-profession and name.
The idea is that the campaign will help challenge shoppers conceptions of the unemployed and highlight it as an issue within our country. But of course because this is one of the biggest fashion brands in the world they’ve made their point oh so stylishly.
As part of the campaign young people are also being invited to submit project ideas that they want funding. It’ll then be thrown open to a public vote with the best 100 ideas receiving funding.