We’re use to seeing Barbie in her cutesey pink dresses and heels but as the fascination with East London grows ever stronger our favourite blonde haired toy has been given a makeover.

For her new look Barbie has paid a visit to BLEACH, the uber trendy hair salon in East London, and it’s all thanks to their salon’s co-founder Alex Brownsell who has worked her magic on Barbie’s locks.

To celebrate the team up the salon have launched a new Barbie x BLEACH tumblr which each day will be showcasing one of her awesome new dos as well as Brownsell’s daily thoughts on what she’s created. There’s also the chance to come up with your own designs and their Barbie® Design Printables allow you to print designs straight onto hair extensions. Clever. Click here to find out more.