London boutique and fashion label b store have teamed up Asos to create a new collection which will see the online retailer having their collection stocked in stores for the first time.
The collaboration is made up of nine pieces and will be stocked over on the Asos website as well as in b store’s new boutique in East London, a first for the online retail site.
The collection comes in two different prints, a blue tropical print which is bang on trend for the Hawaiian theme we’ve been seeing recently and a circle, square and triangle print over the top of a white background.
Comprising of t-shirts, cropped shirts which wouldn’t looking out of place in the 50s and an excellent pair of wedges the collection is certainly a stand-out one and something we actually think is going to do very well for both brands.
It’s also good to see b store stretching it’s ever fashionable legs for such an exciting and well thought out collaboration. Starting out as a men’s shoe brand in 2001 it has grown from strength to strength to become one of London’s coolest stores.
Check out a preview of the collection above.

