Looking for an alternative way to spend breakfast? Well look no further as the W London hotel has arranged a specific selection of cultural breakfasts to fit the bill.

The hotel group has bought together a selection of London’s top thinkers and innovators and they’re available to chat to you over your morning coffee about whatever you want really, from design to fashion and music to entertainment.

‘Ideas for Breakfast’ starts on 22 July and is an innovative new way to start your morning.

The very first event looks into the ‘digital physical’. If you’re as unsure about what this is as we are why not head along and find out more. You’ll be able to meet the people from developer Mint Digital and product designer Ben Redford will be bringing along some of his latest gadgets to check out.

Throughout the series there’s a vast range of similar experts coming along to entertain you and the daily list is as follows;

Sunday 22 July – Digital Physical with Mint Digital

Sunday 19 August – Sonic Graffiti & Active Listening with Mr Underwood

Sunday 9 September – Precious Fashion with Archivist Magazine

Sunday 14 October -Talking Trend with The Bijoux Editrix

Sunday 11 November – Future Materials with Jotta

Sunday 9 December – Future Music: 2013 with Echo Empire

If your inner creative side is willing you to head down to the W, you can book a ticket for £25 at the W website.   Food is served at 10.30 on the day and the talks begin at 11.