Ms Chung can completely justify adding a ‘slash model’ into her title after her years of hard work at the front of Fashion Week shows and tailing the fashion crowd.
She has caught the eye of designers before, already having modeled for Lacoste and Supergra to name a couple, and is now also spokesperson for the British Designers Collective.
Most recently it has been announced that Alexa Chung will be the face of French brand, Maje.
Alexa will be the key element to the Maje AW/12 campaign that has a decidedly sixties style.
The Maje look book was shot by Glen Luchford in Porte des Lilas metro station in Paris, and Maje are clearly pleased with the results. ”Elegant yet edgy, her attitude reflects a personality that is both glamorous and rock ‘n’ roll,” a representative said.
View Alexa’s campaign shots below.