We have seen the teaser adverts on the Telly and now the whole thing has been released, The adidas is all in advert.
Adidas has grouped together all of it’s ambassadors under one advert to create what seems to be the biggest advertising campaign for a sports brand ever. Moving the way all sports brands seem to be currently, not further into sports particularly, into extreme or into fashion but into absolutely bloody everything. Guess we should have guessed fro the adidas is all in title, maybe it should have been Adidas is in us all?
Aside from the pretty cringe worthy , “Heart over head. Inclusion over ego. United by passion, we go all in. Go all in.” byline the long style advert is beautifully filmed and edited and worth a watch. The accompanying track by Justice, Civilization will be released on iTunes on the 4th April and if you managed to work out what line this was promoting then you are cleverer than us as we are not too sure.
Either way a lot of people are behind it with Katy Perry, David Beckham, Ed Banger, Snoop Dogg and Derrick Rose all making appearances among many, many others.